Hottest Toy For Christmas 2019 For Boys 10 Years Old School’s Back. Time to Start Planning Your Holiday Marketing

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School’s Back. Time to Start Planning Your Holiday Marketing

Now that the kids are back in school and life is starting to get back to normal, it’s time to start thinking about direct marketing for the holidays. Too early? It sure is, but November and December will be here before you know it. You don’t want to miss the most profitable time of the year because you started planning your direct marketing campaigns too late. Whether you have a brick-and-mortar store or an online business, the holiday season is the perfect time to plan a direct marketing campaign and a great opportunity to generate sales.

Every year, customers start preparing for their annual vacation earlier and earlier. Black Friday and Cyber ​​Monday only fueled that trend. They’ve become so mainstream that what started as a 2-day savings event turned into a 4-day Cyber ​​Weekend, which in turn transformed into an entire Cyber ​​Week. It starts a few days before Black Friday and ends a few days after Cyber ​​Monday.

Although shoppers now get a whole week of savings, Black Friday is still the king of the castle when it comes to pre-holiday shopping. Whether you’re planning an email or direct mail campaign, make sure your Black Friday campaigns feature the biggest and best promotions you can offer this holiday season.

Don’t stop at Black Friday and Cyber ​​Monday. They are just a precursor to the main circuit. Once the dust has settled around Cyber ​​Week, you can really focus your direct marketing efforts on Christmas.

Many businesses stop their marketing efforts so they can focus on the holidays, choosing to pick things up in the New Year. If you start planning now, you can keep the marketing machine running. Christmas is the perfect time to reach out to existing clients and new prospects with a holiday themed email.

A simple card is the perfect way to show your appreciation to your customers as well as your suppliers. Everyone enjoys receiving a traditional holiday card, and your small token of appreciation will be reciprocated by putting that card on display.

It’s also the perfect time to introduce yourself to potential clients. Make a strong and personal impression this year with a simple annual greeting and business card.

Many printing companies provide holiday cards with a small company logo printed on them. These are perfect and quite cost effective. You get the joy of the card, and your logo will be exposed, so you will be remembered.

Don’t turn a holiday card into a full-blown advertisement for your business or services. Then it becomes nothing more than a promotional piece and will go unnoticed among the rest of the holiday mail. If you have marketing material you want to present, put it in the card. You can include a pamphlet advertising your business or even include a New Year promotion. You can take it a step further and include a small gift, like a branded pen or something similar. You might be surprised how far a small gift can go!

After Christmas, start the New Year with a bang.

The new year is the perfect time to start thinking about testing new mailing lists. Changing or simply updating your target market will breathe life into your stale direct marketing campaign. Try using the intelligence within your current customer list to create a profile of your best customers that you can use to help identify your ideal prospects. This process will not only provide you with a highly targeted pool of potential clients, but it will also help you gain valuable insight into the demographic makeup of your current clientele, which is always useful to know.

Whether it’s an email campaign or a direct mail campaign you’re planning to send, remember that huge amounts of email and mail are sent during the holiday season. You don’t want to risk your email or mail getting lost in the chaos. The sooner you get it out, the better chance it will open. If possible, try a combination of direct mail and email. Repetition is very important in direct marketing. The more you can get your offer in front of your prospects, the more successful your direct marketing campaign will be.

The holiday season is the perfect opportunity to give your annual sales one last boost before the end of the year. Although the holidays are still a long way off, a solid direct marketing plan will help you take advantage of the entire holiday season.

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