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Copywriting Secrets – 2 Headline Mistakes and How to Fix Them, Now
Write a good headline and you may be well on your way to developing an ad or sales letter that can last forever, literally changing your life. This is because the ability to grab someone’s attention is so critical when it comes to marketing. A good headline can, and will, make or break you.
After all, even the best copy in the world will never be read if the headline isn’t strong enough to attract your customers. So today I’m going to give you two VERY simple concepts to keep in mind when writing headlines.
In fact, if you want to, you can use nothing but these two concepts as your main headline writing strategy for the rest of your life, and you’ll be set.
Ready?
OK, fine, let’s go.
First and foremost, your headline must offer the customer something they actually want. You have to understand specifically what your customer wants, and then you have to appeal to his self-interest.
And remember, you don’t necessarily need a long-winded headline to get your customer’s personal interest. For example, let’s look at these:
Bass Fishing?
Eliminate back pain…Forever!
Retire at 59 and live richly for the next 30 years!
Travel to Europe this summer for less than you think!
Triple your energy level!
Add 75 Pounds to Your Bench Press in 30 Days or Less!
Are you starting to see where I’m going with this?
Okay – you see, this is all about understanding your customers’ self-interests.
Now the next thing you can do is give people some news about what they want to buy. Everyone loves news, and that’s because it’s the most up-to-date information you can get.
So, using the headlines we just discussed, let’s see how you can add a news component to them:
Hot new “Go-Getter” lure, catches bass morning…noon…and night!
New “risk-free” pension formula at age 59: Do you qualify?
Vacation in Europe now: New “Backroad to Luxury” revealed!
New Scientific Breakthrough Triples Your Energy Level!
An unusual new supplement adds 75 pounds to your bench press in 30 days or less
See how this works?
And yes, you’re probably thinking, “Man, he uses the word ‘New’ quite a lot,” and you’d be right. But there’s a reason why: people are obsessed with new things. Like I said, that’s the premise of the news, and honestly, maybe that’s the whole success behind the internet itself.
But that’s another topic for another day. For now, just keep these two concepts in mind the next time you try to get someone’s attention. When you can do this, selling becomes fun… not work.
Now go sell something, Craig Garber
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