How Tall Is The Average 1 Year Year Old Boy Anti-Aging Supplements – Making the Most of Extraordinary Market Growth

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Anti-Aging Supplements – Making the Most of Extraordinary Market Growth

How anti aging supplement companies are moving forward and how any company can do the same is the focus of this article.

As you will see, marketing anti-aging supplements requires extreme creativity and savvy in developing strategies to convince an older audience to buy them.

It starts with a case study.

GET TO KNOW THE PATIENT

I’ll call him ‘Mr. X’ – just to keep his story private.

Mr. X was aging fast – too fast for the number of years he had already been on this planet.

He was a former smoker and drinker.

His blood pressure was rising.

He had the growth hormone levels of an 80 year old – when he was only 42 years old!

Not surprisingly, he was on a number of prescription drugs.

He was an old man before his time.

On top of that, his family health history was not inspiring. His family tree was littered with diabetes, allergies, heart disease, neurological disorders and senility.

That was three decades ago, when the anti-aging movement began to take off.

Mr. X was a smart guy (and still is). He paid attention to new developments in what might now be called ‘functional medicine’.

His focus was on the science of nutrition – that is. on supplements to rejuvenate his ‘old’ metabolism.

He researched the published studies in detail. He chose a number of supplements based on what he found.

His efforts paid off.

Fast forward to the present.

Mr. X is currently 72 years old.

By all medical measures, he now lives in the body of a younger man.

Enjoy lower than average blood pressure, resting heart rate, fasting blood sugar and insulin levels, cholesterol, triglycerides and body fat percentage.

His functional strength, lung capacity and heart capacity are now better than those of the average 40-year-old.

At an age when many in his age group are slowing down, Mr. X is busier than ever. He can snow ski down the steepest slopes, climb to the top of the mast on his sailboat and keep up with the 30-somethings in his cycling club.

Mr. X is the poster boy for anti-aging supplements.

MUSIC TO MY EARS

Mr. X’s story seemed to be aimed right at me. We are both about the same age. We both had so-called age-related health problems. We were both looking for natural ways to slow and even reverse the symptoms of rapid aging.

Now, because of his story, we both share better health because of anti-aging supplements.

Although my health condition was not as bad as his, I still benefited from the products he endorsed.

My blood pressure dropped. My fasting blood sugar went down. My body fat percentage went down. My muscle tone has improved. The skin on my cheeks turned pink again.

My personal youth movement is getting better.

Most importantly, my prospects for a longer, healthier life are right where I want them to be.

It’s a great feeling.

OH WHAT A FEELING!

Mr. X’s story prompted me to take action – real action – to slow my own aging.

That’s what a good story does.

First, it is an irresistible read. As soon as I started reading about his experience, I had to read it all the way to the end.

By the time I was done, I had already made a list of the supplements he recommended.

And then I started buying them.

Ultimately, my customer acquisition rested on the persuasive psychology of good storytelling.

This is a powerful principle behind persuasion marketing. It may be the most powerful of all anti-aging supplements.

1-2-3 STORYTELLING OF PERSUASION

When I think about it, the supplement company behind Mr. X’s transformation did three main things that led me to become a customer.

They are what any antiaging supplement company can do.

1) They first caught my attention with a piece of bait that I couldn’t live without.

It is offered on the home page of their website. The language in the offer convinced me to click on the link to the ‘conviction’ page – ie. pages designed to convince me to give up my name and email address so I could receive the report.

This is a common list building strategy. What was unusual was that he was able to break down my resistance to giving out my contact information.

2) The report itself was essentially a long sales letter about the company’s antiaging supplements. At the heart of it was Mr. X’s story.

3) This step was perhaps the most important of all: the company communicated with me, one-on-one, to establish a human connection with me personally.

They tracked my purchases with messages from a real person with a real email address.

Not from someone in the [[email protected]].

Not from someone in the [[email protected]].

No, a real person with a real reply-to address.

The reason I say this is perhaps the most important step of all is because of how I felt about it.

I felt significant. I felt appreciated.

Psychologists explain how everyone searches for these feelings every day.

Experts are on site.

Good storytelling caught my attention and turned me into a customer.

Good psychology keeps me coming back.

THE ASCENT OF THE GROWTH CURVE

The rapid growth in the anti-aging supplement market is enticing. However, by itself, the predicted CAGR of 7% over the next five years is a questionable figure.

How a company capitalizes on that growth is what makes all the difference to the rise of the curve.

This is where good storytelling plays a key role in sales conversions and customer retention.

WHAT ELSE?

Several types of written materials drive the anti aging supplement market.

For starters, the marketing copy behind what I’ve described here includes a ‘subscribe’ page, a piece of bait and follow-up emails.

It is also based on finding and curating ideal stories like the one about Mr. X. In other words, stories that speak directly to the target audience.

Another item, without which even the best marketing copy fails, is an effective call to action (CTA). I don’t just mean the ‘Buy Now’ button. I mean copy that gets people to click that button.

(Believe it or not, I’ve seen a lot of marketing copy without a CTA!)

These are some of the most compelling elements behind marketing strategies for antiaging products.

Additionally, compelling supplement marketing copy must be based on good science.

This means citing and explaining data from the best available studies in a way that the lay public can understand.

That’s where I come in.

I am a rare combination of persuasive writer and researcher.

I use my scientific expertise and my writing skills for nutraceutical marketing.

Want to explore what I can do for you? Then let’s talk.

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