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Play-Doh – Bridging the Generation Gap
Few toys can bridge the generation gap between parents, grandparents, great-grandparents and children like Play-Doh can. Since its creation in 1956, it has been a bridge for generations of family members, providing crafty entertainment value for people of all ages. The non-toxic formula was discovered completely by accident when its inventors Noah and Joseph McVicken were trying to create a wallpaper cleaner and although the exact composition of the clay substance is kept a trade secret, the ingredients include wheat flour, water, salt, color and perfume for that good old Play- Doh smell.
Although Play-Doh is not edible, it is non-toxic, making it a perfect choice as a hand-pick for younger children (recommended age group is 3+). Although it was not around in the years of many family members of the older generations, it is still a fun favorite toy for the older and younger generations. The non-tech, crafty toy that spans generations is a favorite for many reasons, but primarily for its ability to adapt to the personality of the person playing with it! There’s nothing that can’t be done with Play-Doh, and that’s never more evident than in the recent Sony Bravia ad stunts, which featured tons of the gooey stuff shaped into colorful bunnies gathering in one colorful mass downtown.
Not only did Hasbro corner the market with the Play-Doh product, but they also cornered the market with the price of such a sought-after toy. To buy four full size pots of “doh” it will cost you a dollar and some change. It’s almost unheard of these days to be able to provide quality family entertainment for less than two bucks, and Hasbro has accomplished that quite effectively with the brand. Being able to offer fun, creativity, and family interaction for less than two dollars for a family of four (or more if you can share) is not only a great opportunity for families everywhere to have fun “on the cheap,” it’s also an opportunity for lower-income families to and family fun. Keeping the price of their product low allowed Hasbro to increase their product range. Hasbro has not only bridged generational gaps, it has successfully bridged social gaps between income classes.
Over the years Play-Doh has invented and reinvented various products including fun factories, tools and playsets, all tuned to meet the expectations of younger generations, for example the Dora the Explorer Play-Doh playset. Although times change and new themes are added to the product line, the original product will never be replaced, because Play-Doh is truly a toy that bridges the generation gap. It is a toy that requires no words, no opinion, and certainly no knowledge of “how to play.” Play-Doh is one of the simplest, yet most fun toys on the market.
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